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RATING
Barbie Dream Style
Client:
Mattel
Launch Date:
September 2026
Barbie DreamStyle brings fashion, creativity, and self-expression together in a new Roblox experience where players can create looks and build the scenes around them.
Players can style their Barbie using an extensive wardrobe, combining clothing, hairstyles, colors, and accessories to respond to different creative themes. But the experience goes beyond the outfit: players can also customize their surroundings, transforming each challenge into a complete fashion scene before sharing their creation with the community.
CREATE YOUR OWN LOOK
Fashion is at the heart of Barbie DreamStyle. Players can explore a growing collection of clothing, hairstyles, accessories, colors, and customization options to build looks around different themes and ideas.
Outfits can be layered and combined, encouraging players to experiment rather than follow a single predefined style. As they continue playing, they can expand their wardrobe and discover new pieces, creating more possibilities for future looks.
The goal is not simply to find the “right” outfit, but to give players the tools to interpret each theme in their own way and make every Barbie feel personal.
BUILD THE SCENE
In Barbie DreamStyle, the creative process continues beyond the wardrobe. Once players have created their look, they can design the environment where it will be presented, turning the scene itself into part of the final composition.
Furniture, props, colors, textures, and other environmental elements can be used to shape spaces around different creative concepts. The scene becomes a backdrop for the outfit while giving players another way to express their ideas and build something distinctive.
SHARE YOUR STYLE
Every creation is designed to be seen. After completing their outfit and scene, players can showcase their work to the community and discover creations made by other players.
Voting connects these creations to the broader progression of the experience: players can earn Hearts through voting, while creating and sharing scenes contributes to Tickets used for furniture and other scene elements. Stars received from the community are designed to reflect recognition for a player's creations and support progression.
