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RATING
Dress Up BFF!
Client:
Invisible Universe
Launch Date:
August 2025
Dress Up BFF is a Roblox fashion game developed in collaboration with Invisible Universe. The game immerses players inside the world of Squeaky & Roy, who are the 2 main characters of the animated series imagined by Charli D'Amelio and her sister Dixie, and produced by Invisible Universe. Designed as a playful and family-friendly experience, it invites players to dress both themselves and their buddy (either Squeaky the bear or Roy the penguin) before hitting the runway together. With over 250 style items, themed rounds, and poseable avatars, the game transforms fashion play into a shared, joyful celebration of creativity and friendship.
Dress Up With Squeaky & Roy!
Step into the colorful world of Squeaky or Roy, where players compete in style rounds by dressing up their avatar and their chosen companion according to a surprise theme. Once ready, they both walk the runway, striking poses and being rated by other players. It’s a lighthearted fashion showdown where self-expression, cuteness, and creativity take center stage.
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“With Dress Up BFF, our goal was to bring the playful charm of Squeaky & Roy into Roblox in a way that feels creative, cozy, and deeply social. Fashion on Roblox is already a form of self-expression, and by letting players dress not just themselves but also their buddy, we’ve created a joyful, family-friendly experience that celebrates creativity and friendship while staying true to the spirit of the characters.”
- Hugo Gesbert, Head of Production, Exclusible
GAMEPLAY
Each round begins with a new theme. Players race to style both themselves and their buddy using a wide selection of clothes, accessories, makeup, and more.
Once ready, they take the runway and vote on everyone’s look. The voting mechanic creates a fun, community-driven atmosphere where each round feels fresh. With hundreds of items to unlock and new themes to explore, players can return again and again to try new combinations, celebrate others, and express their personality with flair.
Built to Bring the Magic
The game takes place in a whimsical fashion loft inspired by the visual identity of Squeaky & Roy. It features soft lighting, rounded furniture, oversized beauty props, and walls decorated with pastel artwork. Colorful dressing rooms, glowing vanity mirrors, and animated signage bring the setting to life, while cloud-shaped UI elements and custom animations add polish. Everything, from the color palette to the tiniest sparkle, is designed to feel inviting, cozy, and magical.
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Based on Squeaky & Roy IP
As one of the first official games to bring Squeaky & Roy to life inside Roblox, Dress Up BFF bridges short-form animated content with interactive play. By adapting the world of Squeaky & Roy, originally developed for platforms like TikTok and YouTube, into a fully explorable experience, which gives fans a new way to connect with the characters.
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