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VISITS
30
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PEAK CCUS
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RATING
Glow Up!
by E.l.f. Beauty
Client
e.l.f.
Launch Date:
December 2025
Welcome to Glow Up! where beauty, creativity, and competition come together in a bold virtual experience. It invites players to step into the role of a makeup artist and express their style through playful, high-impact looks. From soft glam to bold, statement-making designs, every session is a chance to experiment, shine, and stand out.
Built for social play, Glow Up turns makeup into a shared experience where creativity takes center stage. Whether players are competing, creating, or simply exploring new styles.
More Than Makeup
Players are encouraged to explore their personal style, push boundaries, and express who they are through makeup. Each round is designed to feel empowering and inclusive, welcoming players of all backgrounds and skill levels.
Inspired by real beauty culture, the experience highlights individuality, positivity, and self-expression. Glow Up creates a space where creativity is the main currency and where players don’t just compete.
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How the Competition Works
Every Glow Up session centers around themed makeup challenges that spark creativity and friendly competition. Players receive a prompt, design their best look using a layered makeup system, and bring their vision to life on their avatar. Once looks are complete, the experience shifts into a social spotlight, where players can vote, react, and celebrate standout creations.
The loop is fast, intuitive, and highly replayable, making each round feel fresh and exciting. Whether playing solo or with friends, competition in Glow Up is all about creativity, vibes, and having fun.
Create Your Signature Look
Players start with essential makeup options and gradually unlock new items through gameplay or purchase premium cosmetics using in-game currency or Robux.
From eyeshadows and lip colors to special effects and accessories, every item is designed to feel expressive and stylish. With millions of possible combinations, players can experiment freely, recreate iconic beauty trends, or invent a look that’s completely their own. As players progress, customization becomes a reward in itself, encouraging creativity, experimentation, and personal flair.
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Comfort Through Detail
Glow Up is built around social interaction and shared recognition. Players can vote on looks, react in real time, and hype up their favorite creations. This community-driven system turns every session into a stage, where players are chasing top votes or simply enjoying the spotlight, the experience encourages positivity and playful competition.
Every reaction, vote, and cheer helps create an environment where everyone has a chance to shine and feel seen.
