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RATING
Sesame Street: Neighborhood Adventures
Client:
Sesame Street
Launch Date:
October 2025
Welcome to Sesame Street: Neighborhood Adventures, a playful and heartwarming hub that brings the beloved world of Sesame Street to life in Roblox. In collaboration with Sesame Workshop, this experience invites fans of all ages to step into a vibrant digital neighborhood and engage with the characters they’ve loved for generations.
Build as a central hub
This project is more than just a game, it’s a central hub designed to unify the Sesame Street Roblox universe. Players can explore iconic environments, interact with their favorite characters, play minigames, and even access other Sesame Street titles like Magical Beastie Quest and Mecha Builders: The Game.
The hub also serves as a bridge to new video content, creating a seamless cross-media experience.
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Since our founding in 1969, Sesame Workshop has been committed to meeting children and families where they are. With gaming and immersive experiences growing in popularity alongside streaming video platforms, this launch is a vital new contribution to our audience-first, omni-channel approach.
- Aaron Bisman, Senior Vice President, Head of Marketing at Sesame Workshop
A New Visual Standard on Roblox
The standout element? The visuals. Neighborhood Adventures has been praised across platforms for its stunning attention to detail, immersive environments, and fidelity to the Sesame Street look and feel. From charming street corners to expressive character models, the game pushes the boundaries of what's visually possible in Roblox, to the point where many players have commented: “It doesn’t even look like Roblox!”
GEtting inside Sesame Street
Players can create their own Sesame Street-inspired avatar and explore the neighborhood while collecting hundreds of fun stickers. They can interact with classic characters, check Big Bird’s mailbox for special messages, watch Sesame Street videos on a virtual big screen, and unlock cosmetic items by completing playful minigames. Everything is built around a joyful loop of exploration, collection, and discovery.
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Custom Avatars, Sesame Style
One of the game’s most celebrated features is its deep and joyful avatar creator. Players can fully customize their very own Sesame-style character, from noses and eyebrows to shirts and shoes, bringing the show's iconic puppet look to life in Roblox like never before.
With hundreds of combinations and charming, plush-like textures, every avatar feels like it just stepped out of the show. Whether the players want to look like a new neighbor or as their own version, the tools are here to bring themselves into a Sesame Street style.
