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VISITS
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RATING
Superstar Mansion Tycoon by Like Nastya
Client:
Like Nastya
Launch Date:
December 2024
Superstar Mansion Tycoon by Like Nastya is a Roblox experience created in partnership with one of the world’s most-watched child YouTuber. The game invites players to build and expand a glamorous virtual mansion, unlocking themed areas and activities as they progress. Our goal was to merge Like Nastya’s vibrant personality with engaging gameplay that encourages creativity, exploration, and social interaction.
Build Your Mansion!
Players start gradually building their mansion, wall by wall room by room. Each upgrade unlocks new areas, and interactive features, creating a sense of discovery at every step. Inspired by Like Nastya’s colorful universe, the game blends tycoon-style progression with mini-games. Designed for a young, global audience, it’s a space where imagination thrives, friendships grow, and every visit feels fresh.
Our Ambition: Bring Like Nastya's Family Friendly universe to Roblox
“Like Nastya has captivated hundreds of millions of children worldwide, and many of these young fans also love playing on Roblox. With ‘Superstar Mansion Tycoon,’ we wanted to build a space where her YouTube world could expand in an authentic and playful way. The game stands on its own with a design that isn’t overly branded, making it enjoyable for bothloyal fans and new players alike – potentially sparking curiosity among newcomers to explore the Like Nastya universe.”
- Hugo Gesbert, Head of Production, Exclusible
GAMEPLAY
The core gameplay of Superstar Mansion Tycoon revolves around players Building their dream mansion and customising it however they see fit. Players collect “Hearts” and “Friend points” by Building their mansion, completing challenges, solving puzzles, and playing minigames, with which they can create clubs, and help their friends. There are no serious obstacles or game-over states, making it accessible to younger players while maintaining fun gameplay for all ages.
Mini Games based on Nastya's interests
The mansion’s design captures the playful elegance of Like Nastya’s world. Bright colors, whimsical details, and luxurious touches create an inviting space that feels both aspirational and fun. Mini-games include showcasing outfits on the Fashion Runway, racing friends in Golf Cart Racing, or finding the best hiding spots in Hide & Seek.
Familiar Objects from Nastya's videos
A key highlight of Superstar Mansion Tycoon’s success was its launch strategy with Like Nastya. A dedicated 9-minute YouTube video showcased the game to her millions of fans, blending in-game footage with her signature storytelling style. This direct exposure brought a surge of players eager to explore the mansion themselves, bridging her global fanbase with the Roblox community. The collaboration demonstrated how influencer-led storytelling can drive engagement, turning brand recognition into active participation and making the game a shared experience between creator and audience.
“We know many of Like Nastya’s fans are on Roblox, so we want to meet them there with a fun and immersive experience. We’re looking forward to seeing everyone explore, play, and create unforgettable memories together”
– Anna Razinskaya, Nastya’s Mom and President of KORPLN, Inc.