How to Launch a Roblox Game: from Creation to Advertising

May 12, 2025

This report offers practical insights into what it takes to thrive on Roblox by breaking down the development and promotion of a game.

The strategies outlined in this report suit different stakeholders within the gaming industry: independent creators with a passion for game design, established game studios seeking to diversify their portfolio, or corporate entities looking to expand their digital footprint.

Roblox revolutionized the gaming industry, offering access to a highly engaged audience in unique and interactive ways. Capitalizing on the platform’s 77 million monthly visits and 2.4 hours of daily engagement can be a challenging but promising opportunity.

To gain a more comprehensive understanding of what it takes to launch a game on Roblox, we invite you to explore our report.

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