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Coty Campus

  • Immersive
Case study
  • ID IWB.23.I 1016001
  • WHEN October 2023
  • WHAT

    Gamifying employee engagement, training and rewarding

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Coty Launches Immersive Campus For Employees

Improve employee engagement through gamification

Coty Launches Immersive Campus For Employees

Exclusible and Polycount teams worked together to create a unique
campus in the metaverse, a new way for employees’ engagement,
interactions and rewardings. There are 10,000 potential users and
limitless opportunities for use case scenarios.


Coty is a French-American beauty company founded in 1904. Since
then innovative approaches and out-of-the-box solutions became a
part of Coty’s identity. In 2023 the company has decided to rethink ways its employees are involved in day-to-day activities at the working space, both in offices and remote.

Coty Campus will have several sections for different use cases, for example:
– A hub to discover activations and exchange with colleagues;
– Showrooms to present new products and share the latest news in
the industry;
– A gallery to retrace the company’s history.
Gamification will play a vital role in Coty Campus experiences,
featuring new approaches to employee training, education and rewarding.

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Next project

Roblox Sour Hollows Halloween Hunt Game

  • Brands
  • Gaming
  • Immersive
Case study
  • ID GMG.23.B G I 1026001
  • WHEN October 2023
  • WHAT

    Branded gaming experience on Roblox by Polycount