Reves de Soie Digital Collection by Christian Lacroix
- digital asset
- ID WMS.22.D F L M P 0718001
- WHEN July 2022
Celebrating 35 Years with a Digital Collection
From Couture to Web3: 35 Years Of Christian Lacroix
A Unique Fusion of Fashion and Digital Art
Exclusible took care of designing the go-to-market strategy, guiding clients into the web3 space, and acting as a technology partner by providing a platform for minting Reves de Soie items. This marked Christian Lacroix’s debut into the web3 realm with their first-ever digital collection. The brand allowed holders to redeem the physical products represented in the collectibles for free. The creative direction was managed by the DAOz agency.
The Company Christian Lacroix SNC was created in 1987, in the same year Monsieur Christian Lacroix showed his first couture collection. In 2022 the House celebrated 35 years of diverse success across multiple categories: from menswear collections to fashion accessories such as leather goods, scarves, jewelry, and fragrances.
To mark the 35 anniversary of innovations and unmatched style, the brand has launched its first digital collection, Reves de Soie. The renowned house entered web3 space with a limited series of 700 3D HD generative items in the form of generated artwork. Each token came in a unique combination of colors and patterns with a generative soundtrack, thus creating a unique mix of visual and audio traits.
Let’s talk about your next project.Contact us.
Exclusible global presence
Exclusible is a tech and experiential studio that builds a new generation of digital experiences for brands.