Gamestop: Rise of the Players Metaverse Premiere

  • Read time 2min
  • published 2023.01.18 updated 2023.11.08
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    • Immersive

The first-ever theatrical premiere in the metaverse

A drive-in movie theater on the moon

NFT as a utility for entertainment industry

Exclusible and Polycount, in partnership with Decrypt Studios, created a one-of-a-kind virtual reality experience for the premiere of the digital version of the film Gamestop: Rise of the Players. We built and hosted the first-ever theatrical premiere in the metaverse (on Spatial): a drive-in movie theater on the moon, complete with Lambos as theater seats and plenty of references to the “diamond hands” meme.
Our goal was to create a truly immersive experience for the audience that they could never encounter in the real world. To make the event even more memorable, each person attending received an NFT that served as both an entry ticket to the premiere and a collectible.
The premiere was well attended by both the media and the fan community, and received a considerable amount of attention on social media platforms. Fans were also able to access a special virtual exhibit on the Spatial platform dedicated to the digital version of the film. The digital version of the film was released to major streaming channels after the premiere.


Exclusible and Polycount teaming up

About Polycount

Polycount is a creative design agency specializing in creation of Immersive 3D environments, Digital Twins and AR experiences. Founded in 2000, the studio offers 200 years of collective 3D experience designing and building for two dozen Fortune 500 companies.

About Exclusible

Exclusible is a tech and experiential studio that builds a new generation of the web via focusing on three verticals: Roblox, immersive experiences and Web3.. The company offers brands endless opportunities by pushing the boundaries of gaming, virtual activities and innovation.