Hogan Lights Up The Metaverse Fashion Week

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  • published 2022.03.26 updated 2023.11.08
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A virtual dance competition headlined by the French superstar DJ Bob Sinclar

New approach for retail industry: metaverse-driven engagemens

Virtual dance competition, real-life awards

Metaverse Fashion Week is one of the most anticipated events in the virtual fashion world, and this year’s edition was no exception. Among the many exciting happenings that took place during the week, one that stood out was the Hogan Event, hosted by Exclusible. The event was an after-party that was headlined by French superstar DJ Bob Sinclar, and it featured a bespoke dance move generator application that allowed avatars to participate in a dance competition.

Prior to the event, Exclusible invited its community on Twitter to earn 10,000 free limited edition Decentraland (DCL) wearables like hats, glasses, and T-shirts. These wearables were delivered to their DCL backpacks via airdrop, and they were meant to be worn at the party.

Hogan, the luxury Italian sneaker label, also set up a pop-up store in Decentraland during Metaverse Fashion Week. The store will remain open for six months; it features NFTs that are redeemable for physical versions of the new ‘Untraditional’ sneaker, a re-edition of the very first model Hogan made. The updated versions of the sneaker incorporate sustainable elements such as recycled rubber and canvas.

Exclusible enabled the exchange of digital assets for physical ones. This was made possible by Boson Protocol enabling technology, which connects blockchain-based smart contracts to real-world assets without the need for a centralized intermediary. This approach allows purchasers to receive its digital equivalent in the form of a DCL wearable.
Hogan’s president Andrea Della Valle spoke about the brand’s Metaverse approach, which combines community-driven entertainment with retail. He emphasized the importance of innovation and exploring new opportunities in the retail industry. Della Valle believes that the Metaverse presents an opportunity to communicate in a different, more pervasive manner, which may have a positive impact on retail.


ABOUT Exclusible

About Exclusible
Exclusible is a tech and experiential studio that builds a new generation of the web via focusing on three verticals: Roblox, immersive experiences and Web3.. The company offers brands endless opportunities by pushing the boundaries of gaming, virtual activities and innovation.