McDonald’s Lunar New Year Immersive Experience

  • Read time 2min
  • published 2022.10.13 updated 2023.10.23
  • what
    • Blog
    • Immersive

The legendary brand celebrated the 2022 Lunar New Year in a unique way

McDonald’s VR "Hall of Zodiacs” featured all twelve Chinese zodiac animals

Engaging with fans in a unique way

McDonald’s, in partnership with multicultural agency IW Group and fashion designer Humberto Leon, celebrated the 2022 Lunar New Year in a unique way – through a colorful immersive experience. The Year of the Tiger, which is known for its fearless qualities, was celebrated in a virtual reality environment built by Polycount.
The “McDonald’s Hall of Zodiacs” VR experience featured all twelve Chinese zodiac animals. The virtual exhibit hall was envisioned by Cliff Tan, an architect who applies feng shui principles to imbue interiors with feel-good energy. The Hall of Zodiacs visitors got horoscope readings based on their Zodiac animal and the year and month of their birth.
The metaverse activation was cross-promoted in an international campaign targeting the Asian community and was hosted on Spatial, accessible through any connected device. The activation was also promoted through Asian TV news channels, while select stores gave away traditional red envelope gifts. This way, digital and physical experiences were aligned and complemented each other allowing audiences to celebrate their beloved holiday in a truly unforgettable fashion.


Exclusible and Polycount teaming up

About Polycount

Polycount is a creative design agency specializing in creation of Immersive 3D environments, Digital Twins and AR experiences. Founded in 2000, the studio offers 200 years of collective 3D experience designing and building for two dozen Fortune 500 companies.

About Exclusible

Exclusible is a tech and experiential studio that builds a new generation of the web via focusing on three verticals: Roblox, immersive experiences and Web3.. The company offers brands endless opportunities by pushing the boundaries of gaming, virtual activities and innovation.