Redefining the Future of Beauty

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  • published 2023.05.23 updated 2023.11.08
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Exclusible x CULT collaboration for Metaverse Beauty Week

Exclusibe x CULT created immersive experiences for the first ever Metaverse Beauty Week

Redefining Digital Beauty Standards

Exclusible is proud to announce our partnership with CULT and Polycount for the first-ever Metaverse Beauty Week, taking place from June 12-17th, 2023 on Roblox, Spatial and Decentraland. This groundbreaking event will redefine digital beauty standards and showcase the potential of beauty exploration and interoperability.
Metaverse Beauty Week will feature immersive experiences from iconic beauty brands, including web3 pioneers LUSH and consumer-favorite Neutrogena. The festival will include a series of phygital events, wearables, games, and interactive experiences that subvert traditional beauty expectations.
CULT, a leading creative agency, is dedicated to connecting leading digital designers with established beauty institutions. The event will help shape the industry landscape across metaverses and within AR and IRL spaces.
Metaverse Beauty Week is the next frontier for the beauty industry, and we are thrilled to support these pioneering brands in their journey,” says Olivier, CCO of Exclusible.
As part of this transformative partnership, Polycount has crafted virtual worlds that showcase the potential of interoperability between different metaverse locations. “Together with Exclusible and CULT, we are pushing the boundaries of what is possible in the metaverse and creating a space where beauty, technology, and community converge in unexpected ways,” says Michael, CEO of Polycount.
Stay tuned for more updates and get ready to immerse yourself in a revolution that will reshape the very fabric of brand experiences.


Reality Gets a Makeover

MBW2023 will take place across multiple metaverses, including Decentraland, where brands such as Neutrogena, Lottie London, and Valdé Beauty will showcase community-designed activations. In Spatial and Roblox, LUSH, Neutrogena, FLANNELS Beauty, and IAMPROUD will continue the festival experiences across the week.
We’ve worked with each brand to truly reimagine consumer experiences for web3 environments – with the intent to delight consumers and those experiencing their first time in the metaverse,” says Bridey Lipscombe, CEO of CULT and Metaverse Beauty Week Co-Founder.


Collaborative effort

Exclusible is a tech and experiential studio that builds a new generation of the web via focusing on three verticals: Roblox, immersive experiences and Web3. The company offers brands endless opportunities by pushing the boundaries of gaming, virtual activities and innovation.
The partnership with CULT and Polycount has created a space where beauty, technology, and community converge in unexpected ways, redefining digital beauty standards and showcasing the potential of beauty exploration and interoperability.