About Alpine

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. As frontrunner in the field of car racing, Alpine has built its legacy by putting technical innovation at the service of performance and sensation. This collaboration with Obvious, a pioneer in AI for art and creator of the first work of this kind to be presented in auction, is a further step of the dialogue between technology and emotion.

About Obvious

Obvious is a French collective of artists and researchers who use artificial intelligence algorithms to create art. Their work was highlighted in 2018 with the sale of their painting "Edmond de Belamy", the first of its kind, at Christie's NY. They sit on the crossroads of classical art and latest technologies. They subsequently exhibited in the largest museums in the world. Pioneers of digital art, they are one of the first French artists to have created NFTs in 2018, then in 2021 with the Kamel Mennour gallery. Through its work and collaborations, Obvious aims to explore algorithmic creativity and bring the tools developed in the research to creators in all industries to initiate the next visual and artistic revolution.

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Alpine x Obvious

Let There Be Light by Alpine

@Alpine x Obvious