Moka Expressions by Bialetti
- digital asset
- ID WMS.23.D L P 1015001
- WHEN July 2023
Drinking coffee in web3 style
Bialetti Offers A New Way To Drink Coffee
Exclusible has provided marketing services to support the launch of Bialetti web3 loyalty program via Moka Expressions collection.
The iconic coffee brand with a history spanning over 100 years,
Bialetti has entered the web3 space with a unique loyalty program.The Moka Expressions collection has 4 designs (rarities) that illustrate the art of everyday coffee rituals in a true Bialetti style.
Designs are inspired by abstract paintings of Bruno Munari and intimate ASMR audio capturing the calming sounds of a cozy Italian café.
Holders received a limited-edition Moka Express, an iconic piece embodying a perfect blend of coffee artistry and Italian culture. Other membership’ benefits included access to VIP coffee talks, masterclasses, product collaborations, and the opportunity to own nostalgic art prints from the Bialetti archive.
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