Hogan

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Digital Luxury assets: 1

Untraditional NFT Collection

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Hogan

@Hogan

About Hogan

Hogan is synonymous with bold, dynamic, unconventionally versatile footwear. Its one-of-a-kind creations are distinguished by their dazzling designs and their impeccable quality – that's what makes them world-famous! 


These are laid back luxury items with deep set roots reflecting the core essence of an exclusive lifestyle brand —a brand created by the vision of a single man. Hogan’s first model premiered in 1986, after Andrea Della Valle’s attention was captured by the dynamic New York businesswomen of the mid-1980s. Despite a clear preference during the commute for their comfortable trainers, these modern Amazons had to change into office-appropriate high heels upon arriving at the workplace. In a “Eureka” moment, Andrea experienced his vision of a new type of footwear combining style and comfort: the luxury sneaker. Indeed, while sneakers nowadays are dominating the luxury segment, Hogan stands proudly as one of the pioneers in the market, known for redefining the meaning of casual luxury footwear that's finessed with an Italian flair. Hogan is synonymous with bold, dynamic, unconventionally versatile footwear. Its one-of-a-kind creations are distinguished by their dazzling designs and their impeccable quality – that's what makes them world-famous!

From there on, Hogan’s legacy continued being built and maintain a consistent brand DNA with many other complementary lines, such as high-end leather bags, apparel and accessories. These continue to enrich Hogan’s universe and propel it into its “lifestyle brand” status. In media campaigns, Hogan is showcasing a mentality driven by values. Popular initiatives, such as the “Hogan Rebel Society” and “The Hogan Journey'' continue to solidify the brand’s high position in our culture. The message is loud and clear: “Look Ahead”, “Search For New Paths”. Combining a self-confident, yet effortless, approach on contemporary luxury with an unexpected twist on design innovation.