After more than 30 years of being loyal to their innovative vision, Hogan is ready to enter into the next stage. Taking the renewed designs of its first ever sneaker model “Hogan Traditional” and recreating them in a new revolutionary format, Hogan is ready to embrace the opportunities of the Metaverse by working in collaboration with five digital designers and utilizing the concept of “From Traditional To Untraditional”. Hogan will enter the next era of digital luxury by creating digital assets that will reinvent the Italian brand's staple product.
The digital artists will be Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti, and Finn Berenbroek, and the art project will be curated by the Brawhaus creative studio. All of the artists will turn their creative expressions into NFTs to make the assets even more special and unique. With the intent of the collection to be imaginative, funny, and playful, Hogan wants to move from the traditional format of a luxury footwear brand to a brand inserted in the NFT and Metaverse environment with a clear roadmap and long-term vision when it comes to Web 3.0 reality.
As an early adopter in the fashion industry, the upcoming partnership with luxury NFT marketplace Exclusible is aiming at translating classic Hogan codes into the new world of Web 3.0. This long-term collaborative vision will allow Hogan to drive the Meta-fashion discussion and it’s sustainable nature. The NFT drops will provide the most loyal of Hogan enthusiasts with the opportunity to own a piece of the iconic brand in a way that was never before possible, by eternally engraving their name into the unbreakable blockchain. Immersive utilities, such as AR functions and virtual asset usability, will ensure a revolutionary fashion NFT experience while always displaying the signature luxurious essence of the Hogan brand.
Jimmy Linear is a French 3D artist based in Barcelona, Spain. Jimmy work is generally focused on abstract shapes, fine textures, contrasted colours and extraordinary compositions-animations. His visualisation of details leads to an intimate relation with the final result, without breaking the law of simplicity.
Vincent Ghiotti is focused on visual thinking and design in the fields of art, music and culture, Vincent explores identity by moving away from stereotypes and rigid definitions of race, gender and sexuality, trying to redefine the way people see themselves and the world.
Finn Berenbroek is a freelance 3D artist with a background in Graphic Design based in Utrecht, The Netherlands. Finn is specialized in the fields of design, CGI, and digital arts. His work encompasses 3D animation and motion graphics, concept development and visual identities, exhibitions, and art projects (NFT).
Silvio Rondelli, is an Italian 3D artist, Art director and producer from Mantova. He collected 12 years of experience in UX/UI design, digital design, motion graphics, photo manipulation and sound design and been working in an ADV agency for 8 years. Three years ago Silvio started a personal work-path to improve 3D design skills as well discovered a new world of characters, colours, lights and wonder-animations to create his visions.
Yoann Degeetere aka Sumbyos is a Montreal-based 3D artist and cultural worker specializing in animation. Gradually making a place for himself in the NFT world, his works reflect his inspiration for alternative and underground cultures, but also for fashion and nature. Sumbyos likes to imagine and design dreamlike landscapes in which he highlights femininity as a synonym of strength and supremacy. Many of his NFT works are presented on Foundation and Cryptoart.ai where Sumbyos has already made several sales.