Why are I.Ps all taking an interest in Rolbox? The case of Poppy Playtime Forever

This Case Study explores the successful transition of the horror game to the Roblox platform.

As Roblox redefines the gaming industry, it can easily be seen as the competition for traditional gaming IPs. However, the UGC platform offers a unique opportunity for IPs to be revitalized for younger generations and to expand their universes. Poppy Playtime successfully transitioned to Roblox in May 2023. Explore our Case Study to learn how.

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