Roblox Roundup December 2023 Edition

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  • published 2023.12.27 updated 2023.12.27
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As the digital curtain falls on 2023, Roblox, the gaming giant, continues to weave a compelling narrative for its 70.2 million daily active users.

In this month's exploration, we traverse the labyrinth of year-end statistics, revisit the standout games that have shaped the past 12 months, and offer an intriguing glimpse into the immersive experiences awaiting enthusiasts in 2024.

Roblox in Numbers

THE DATA USED IN THIS ARTICLE IS COURTESY OF BLOXMETRICS, CREATED BY EXCLUSIBLE, YOUR GO-TO SOURCE FOR IN-DEPTH ROBLOX ANALYTICS.

Roblox’s ascent has been nothing short of meteoric, with its daily active user count soaring to 70.2 million globally, a remarkable leap from the 23.6 million recorded at the dawn of 2020. Fueling this growth is a staggering community of 3 million developers who collectively earned over $701 million in the first nine months of 2023.

As the platform’s engagement hours reach an impressive 16.04 billion in Q3 2023, Roblox stands not just as a gaming platform but as a cultural phenomenon. Being a cultural phenomenon is important for brands to understand the potential of Roblox and gaming in general as a new media channel and a way to connect, meet, and interact with customers and community members providing engaging content and moments.

SOURCE: ROBLOX

Top Games of 2023

In the gaming landscape, July 2023 saw Town RPG Brookhaven secure its place as the most popular Roblox game of all time, with an astonishing 34.44 billion visits, according to the Statista report.

Beyond this triumph, notable titles have left indelible marks on the Roblox community; please check all the metrics provided by Bloxmetrics as of December 27th, with updated numbers and metrics that will surprise any brand.

Brookhaven RP:
With a sprawling 41 billion lifetime visits, a current concurrent user base of 431,000, and an impressive 87% average rating, Brookhaven RP crafts immersive narratives that captivate players for an average session length of 17.51 minutes.

Adopt Me:
As the embodiment of virtual pet adoption, Adopt Me boasts an astonishing 35 billion lifetime visits, a current concurrent user base of 100,000, and an 83% average rating. Players immerse themselves for an average of 16.48 minutes per session, a testament to the game’s enduring charm.

Blox Fruits:
With 27 billion lifetime visits, a current concurrent user count of 731,000, and an impressive 94% average rating, Blox Fruits stands as a testament to the allure of its vibrant and dynamic gameplay, with an average session length of 16.99 minutes.

Tower Of Hell:
Tower Of Hell’s vertical ascent is marked by 22 billion lifetime visits, 21,000 current concurrent users, and a robust 75% average rating. The average session length of 4.51 minutes indicates its ability to captivate players in swift, challenging experiences.

Source: Bloxmetrics December 2023 (developed by Exclusible).

Top Branded Experiences of the Month

Our insights from Bloxmetrics reveal the branded experiences that dominated the past month:

Walmart Discovered:
Walmart’s immersive venture garnered 3.9 million visits, 268 average concurrent users, and an impressive 480 favorites. The experience transcends retail, evolving into a communal space where user voting shapes the virtual landscape.

Build a Rocket VS Mark Rober:
This interactive cosmic journey amassed 3.4 million visits, 1,200 average concurrent users, and an impressive 2,800 favorites. The collaborative spirit of rocket-building resonates, creating an engaging experience for players.

Alo Sanctuary:
Despite being two years old, Alo Sanctuary maintained its allure with 3 million visits, 267 average concurrent users, and 37 favorites. Developed by Exclusible, this tranquil haven offers a unique blend of relaxation and gaming.

Amazon’s Holiday Dash:
The interactive world of Amazon’s Holiday Dash transforms the traditional holiday catalog into a captivating storybook within Roblox. The experience garnered 2.4 million visits, 238 average concurrent users, and 48 favorites.

Cartoon Network Game On:
Cartoon Network represents an immersive world with interactive and engaging gameplay experiences. The Cartoon Network Game On experience amassed 2 million visits, 220 average concurrent users, and 29 favorites.

Spotify Island:
The music-inspired world of Spotify Island offers a unique blend of entertainment within the Roblox metaverse. The experience recorded 1.8 million visits, 231 average concurrent users, and 112 favorites.

TWICE SQUARE:
Discover the interactive space created by TWICE SQUARE, offering engaging experiences for the Roblox community. TWICE SQUARE recorded 1.5 million visits, 146 average concurrent users, and 22 favorites.

Super NFL Tycoon:
The world of NFL with Super NFL Tycoon, offered an immersive tycoon experience within Roblox. The experience amassed 1.5 million visits, 278 average concurrent users, and 17 favorites.

FASHION KLOSSETTE:
Explore the fashion-centric world of FASHION KLOSSETTE, creating a space for users to engage with diverse fashion experiences. The experience recorded 1.4 million visits, 96 average concurrent users, and 8 favorites.

Nicki Minaj’s Gag City:
Immerse yourself in the playful and creative world of Nicki Minaj’s Gag City, offering an engaging experience for players. The experience garnered a 73% average rating, 1.2 million visits, 222 average concurrent users, and an impressive 2.4K favorites.

These experiences provide insights into the diverse range of branded content on Roblox, each offering a unique and interactive space within the virtual space.

Walmart Discovered
Build a Rocket VS Mark Rober
Alo Sanctuary
Amazon’s Holiday Dash
Cartoon Network Game On
Spotify Island
TWICE SQUARE
Super NFL Tycoon
FASHION KLOSSETTE
Nicki Minaj’s Gag City

Games to Anticipate in 2024

As we peer into the crystal ball for 2024, the Roblox community eagerly awaits the launch of promising titles.

Holy War X:
Offering majestic ships, mythical creatures, and a unique race transformation system, Holy War X promises an immersive journey for players seeking diverse and dynamic experiences within the Roblox metaverse.

Devas of Creation:
This massively multiplayer online role-playing game brings engaging dungeons, a gathering and crafting system, and a robust Player vs. Player system, promising a rich and interactive experience.

Grand Clover:
Inspired by the anime series Black Clover, Grand Clover aims to breathe life into the Roblox platform with thrilling combat mechanics, diverse fighting styles, and exceptional map design.

Over The Seas:
In the realm of fantasy sci-fi, Over The Seas emerges as a highly anticipated open-world RPG anime game, inviting players to explore a captivating and dynamic environment.

Jujutsu Infinite:
Drawing inspiration from the popular anime and manga series Jujutsu Kaisen, this MMO RPG promises powerful abilities, thrilling battles, and a vibrant community eager to explore the fusion of Roblox and the Jujutsu Kaisen universe.

Holy War X
Devas of Creation
Grand Clover
Over The Seas
Jujutsu Infinite

Conclusion

As we bid adieu to 2023, Roblox stands as a dynamic metaverse, ever-evolving and providing a canvas for creators and brands to leave their mark. The robust engagement, the success of top games, and the anticipation for upcoming titles underscore Roblox’s enduring appeal.

For brands and creators looking to navigate this expansive digital landscape, our latest report, “Creating Authentic Experiences in Roblox” offers invaluable insights and a complete guide to the Dos and Don’ts when it comes to creating our virtual experience.

Join us in embracing the boundless possibilities within the ever-evolving immersive universe.

Learn more about our Gaming studio here.

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