Top Roblox Branded Experiences November 2023

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  • published 2023.11.30 updated 2023.12.04
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With the Holidays upon us, some of the biggest brands in the world are going all-in on Roblox!

From Walmart and Amazon to Alo and Tommy Hilfiger, consumer brands are dominating the top 10 branded experiences in Roblox this month. See how they stack up, and what you can learn about their strategy, all thanks to data and analysis from Bloxmetrics by Exclusible.

Top Roblox Branded Experiences - November 2023

The data used in this article is courtesy of Bloxmetrics, created by Exclusible, your go-to source for in-depth Roblox analytics.

Roblox’s landscape is ever-evolving, and November 2023 has been a standout month for branded experiences on the platform.

These top-performing experiences not only showcase the platform’s evolving role for brands but also its profound impact on connecting with younger generations of consumers, establishing brand awareness and affinity, and creating immersive omnichannel experiences that blend the digital with the physical.

Let’s take a closer look at some of the top 10 Roblox experiences for November to see what makes them tick and why they resonate with players.

Top Roblox Branded Experiences - November 2023

Walmart Discovered: A Portal of Possibilities

Imagine an experience that’s not just a game but a gateway to countless others. Walmart Discovered boasts an impressive 94% average rating, a testament to its popularity.

Walmart Discovered goes beyond traditional gameplay by incorporating a community-driven discovery system. It empowers users to vote and shape the ecosystem, spotlighting over 300 community creators and their virtual items. This democratic approach to content curation has resonated deeply within the Roblox community, signaling a shift towards user-shaped experiences.

​​With a whopping 3.8 million visits, it’s clear that it’s becoming more than just a single experience — it’s gaining traction as a community-centric platform in its own right.

The ‘My Department’ and ‘My Cart’ features allow users to save, revisit, and personalize their journey. These elements, coupled with a variety of themed departments like Sports, Pets, Racing, and Beauty, provide a tailored experience that encourages users to express themselves, reflecting Walmart’s commitment to innovation and customer-centricity.

Walmart’s foray into Roblox with Walmart Discovered is a bold step into the future of retail in the metaverse. By harnessing the power of community voting, personalized experiences, and cross-platform accessibility, Walmart is not just creating a game but a communal space that’s rich with opportunities for discovery and expression.

Walmart Discovered: A Portal of Possibilities
Walmart Discovered: A Portal of Possibilities
Walmart Discovered: A Portal of Possibilities

Amazon’s Holiday Dash: Nostalgia Meets Innovation

Not to be outdone, with the highest average rating on our list at 95% and an impressive 3 million visits in just a single month, Amazon’s Holiday Dash stands out as a nostalgic nod turned into an interactive journey as we enter the holiday season.

The Roblox experience, which launched on September 25th, is a companion to Amazon’s Holiday Dash kids gift book, featuring:

– Over 600 toys and gifts
– Fun activities
– A tear-out wish list
– A collection of stickers
and more!

This experience redefines the traditional holiday catalog, however, by seamlessly transforming it into an engaging storybook within Roblox with the simple scan of a QR code. It’s a savvy blend of e-commerce and gaming, resonating deeply with families—evidenced by the social media buzz and the cherished, sticker-filled catalogs arriving in mailboxes.

In a playful twist, it incorporates six mini-games, puzzles, and 14 free limited UGCs, bringing the joy of the holiday season to life. The woodland creatures featured in the catalog are not just mascots but narrators of a festive race, engaging the young and the young at heart in a seasonally themed adventure. You can even customize your own vehicle!

Amazon’s Holiday Dash
Amazon’s Holiday Dash
Amazon’s Holiday Dash

Alo Sanctuary: A Haven of Mindfulness

Despite being almost two years old, Alo Sanctuary has maintained its allure, indicated by its solid 84% average rating and a steady influx of 2 million visits.

This experience, developed by Exclusible, is a tranquil haven set against the bustling backdrop of Roblox, embodying the essence of its brand—Air, Land, and Ocean. It offers a serene environment for players to practice mindfulness through meditation and yoga, enhanced by a soothing soundscape.

It stands as a unique blend of relaxation and gaming, a pioneering space that has managed to capture and retain the attention of players seeking a peaceful respite from the high energy of traditional games.

Each of these experiences tells a story of innovation and engagement in their own right.

Alo Sanctuary
Alo Sanctuary
Alo Sanctuary

Roblox Lights Up the Holiday Season

Whether it’s discovering new games, reliving the charm of holiday catalogs, or finding tranquility, these experiences have carved out their niches, appealing to users’ diverse interests and contributing to the rich tapestry that is the Roblox community.

These experiences collectively highlight that branded experiences on Roblox are about creating value, forging connections, and offering unique utilities that resonate with users. They contribute to the platform’s rich tapestry, showing the evolving role of Roblox for brands and the potential for crafting immersive omnichannel experiences.

As Roblox continues to advance, it opens up exciting avenues for brands to forge meaningful connections and offer immersive experiences within the metaverse, ensuring their relevance in the ever-evolving digital landscape.

Are you interested in exploring more about how to put your brand in front of a new generation of consumers with Roblox? Whether it’s a fully branded experience, a UGC release, or integrating with an existing Roblox game and community, the Exclusible team can help.

Let’s talk about your project: https://www.exclusible.com/solutions/gaming/

Need some more convincing?

Our brand-new Stepping into Roblox as a Brand Report offers valuable insights to help you understand how the brands are establishing their presence within Roblox.

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